Hebbia is an AI-powered productivity software that enhances workflows for knowledge workers. Hebbia first gained traction in the document-dense sectors of financial and legal services, and its broader application quickly became evident — drawing top-tier VC investment, a deluge of referrals, and massive inbound demand. Needless to say, their inboxes were overflowing.
"In sales, if you're not getting through your email, you're losing out on revenue," says Sergey Mann, Director of Revenue Operations at Hebbia. "This is crucial, especially for enterprise deals."
When demand surges, sales reps can feel stuck between a rock and a hard place — focus on getting leads into the pipeline and neglect their active deals, or work what's in front of them and let their top of funnel dry up. This scenario is particularly challenging for reps selling novel, enterprise-grade technology like Hebbia. The sales process is high-touch. Prospects demand trusted advisors, and reps need to multithread across complex organizations to guide champions from first connection all the way through to implementation.
Sergey knew that hiring alone wouldn't meet demand. Hiring can be unpredictable, and ramp time has increased to almost half a year. Hebbia reps would have to become more efficient in responding to leads, while also finding the capacity to maintain ownership across the sales cycle.
"Plenty of sales tools are about top of funnel; lead generation, prospecting," says Sergey. "But what about after that first interaction?"
Superhuman is a brand new category of sales tool — helping with every touch from lead to closed-won and beyond. Our GTM team is obsessed and constantly raves about it! We respond faster, follow up better, and get more done.
Superhuman Mail for sales: flawless cycles, efficient reps
When Sergey started exploring ways to drive efficiency in Hebbia's sales process, Superhuman Mail was already on his radar — some teammates were using it and talking about how much faster they were getting through their email. He was reluctant to bring yet another tool into the sales tech stack, but became convinced Superhuman Mail could be more than just an individual productivity booster. After a successful team trial, Sergey got his whole team on Superhuman Mail — with inboxes full of opportunity, there was too much potential revenue not to.
With Superhuman, our sales team is way more responsive. Emails never get lost. The team is confident that even if something is a lower priority, we're still on it.
Master every touch from stage one to closed-won
Here are the Hebbia team's most-used Superhuman Mail features, which boost sales capacity for every rep.
Track engagement across the sales cycle
A real-time feed of who is opening your emails.
Hebbia reps use Recent Opens to prioritize outreach and engage precisely when a lead or customer is ready.
Send consistent, winning messages
Easily share effective Snippets across your team.
Hebbia reps use Snippets to provide fast, accurate product information for inbound inquiries. Compose a whole email with just a few keystrokes, including links, CC/BCC, and variables.
Never miss a follow-up
See emails when you're ready to action them.
Hebbia reps use Reminders to set and forget tasks, so they can confidently clear their inboxes. Reminders prompt you to follow up at the perfect time, so nothing slips through the cracks.
Update Salesforce right from your inbox
Get vital CRM context without leaving email.
"Superhuman lets us customize which Salesforce fields appear in the inbox, so the opportunity information we care most about is right there, without disrupting our workflow. And it's so fast to update, especially on mobile." — Sergey Mann
Maximize capacity, maximize revenue
Compared to their pre-Superhuman Mail days, Hebbia reps respond to 4.6X more emails on average. That means far fewer emails going unanswered. Beyond the obvious boost to getting opportunities into the pipeline, Sergey notes that email is the lifeblood of sales relationships. It's the bridge between external and internal; where reps choreograph every stakeholder and task from hello to implementation, where productivity gains translate directly to revenue and happy customers. With Superhuman Mail, Hebbia reps collaborate where deals actually happen — in the inbox.
Teammates often ask in Slack, 'Can you send me that in an email?'. They want the message in Superhuman where they know it won't slip through the cracks.
With Superhuman Mail, Hebbia reps improved their responsiveness while also increasing their workload. Hebbia reps now handle 10% more deals each month. More impressive still is that reps work a true full cycle — keeping up with inbound while also taking responsibility for post-sale relationships, including renewals and upsells.
For a sales leader, the impact of increasing sales capacity by even one deal per rep is a huge win. Working more deals means more revenue, more pipe coverage, more quota achievement, and a more motivated team.
What's next for Hebbia?
There are hundreds of tools to support every step of the sales process, but 45% of reps say they feel overwhelmed by their tech stack.
"I think RevOps people love to add tools, and sales people love to remove them. In practice, context-switching between interfaces and updating across systems is a huge drag."
Superhuman brings more of the sales process into email, where you're already working. I think about all the moments each day when reps have to move out of email, to talk about an email.
With Shared Conversations and Team Comments, sales teams can align fast and unblock deals by collaborating with stakeholders directly in email. It's revolutionary AI email, reimagined for teams.
Sergey is excited about the collaborative features Superhuman Mail is shipping to keep reps in their inbox.
Superhuman matches how our reps work — things like the ability to seamlessly work offline, and the thoughtfulness of the CRM integration that works so well on mobile. Being able to do everything in one place is a huge boost to our sales team's efficiency and capacity, and our bottom line.
The most productive teams run on Superhuman Mail.
Help your team move faster, respond sooner, and collaborate more effectively. Contact sales to get started.
