We used Superhuman to create this campaign. Here’s how.

Every campaign starts the same way for Madison: a kickoff meeting and a bunch of messy notes. The first thing she does is open Docs and run a custom campaign brief kickoff agent that she built herself in Go. She pastes in her raw notes, connects to her note-taking app, and the agent turns it all into a structured brief.

Once the brief is locked, Madison keeps everything in Docs: timelines, asset trackers, copy, approvals. Her team uses reactions and voting to give feedback and align on the best way forward. Because Docs brings words and data into one place, she and her team can actually work on it, not just talk about work on it.

With the brief locked, Madison starts drafting. She doesn’t open a separate tab. Go is already inside the tools she works in. She uses first-party agents like Knowledge Checker and builds custom ones in seconds, right inside the doc.

While the campaign is in flight, Madison uses Superhuman Mail to stay on top of the threads that actually matter. From approvals and stakeholder updates to contract reviews and cross-functional threads, Mail surfaces what needs her attention and drafts replies before she has to go looking for them.

Campaign performance data is usually scattered across tools. Madison connects all her reporting sources directly to Docs, so everything shows up in one view. Her stakeholders get tailored views of the same data, and Go can see it too, so she can ask it what’s working and what’s not.

When it’s time to share results, Madison runs a custom performance digest agent she built in Go. It pulls in all the campaign data and writes a stakeholder-ready recap. She just reviews and sends.