The AI Maturity Report: The Productivity Plateau Holding Back Marketing Teams

AI made marketing faster, but for most teams, it also make the rest of work harder. There are more outputs to review, more tools to manage, and more effort to keep campaigns coherent.

Marketing teams have hit an AI productivity plateau. They’ve moved past early acceleration but haven’t yet reached the next stage of AI maturity: connected workflows where AI carries context forward and coherence is built-in rather than bolted on.

This report breaks down why marketing teams are stuck and what it takes to move past the plateau. You’ll see how the environment AI operates in determines whether it reduces your team’s workload or compounds it, and what reaching the next stage of AI maturity actually requires.